I am Elizabeth Djong, a Senior Art Director and Designer with over a decade of extensive experience in art direction across various industries and fields internationally. My expertise spans fashion manufacturing, exhibitions, events, food and beverage, brand advertising, and digital marketing. Having worked in Singapore, Dubai, and Norway, I have gained invaluable life experiences that have shaped my understanding of diverse cultures and equipped me with critical thinking and international design expertise. On a personal note, I am very easy-going and friendly, with a love for visiting art museums and exhibitions, pop art, learning new design trends such as generative AI tools, cool fashion, anime, cute cats, aromatic coffee, and good music.

WORKING EXPERIENCES

01. Lead Innovation Design Consultant / Art Director (INDEPENDENT CONTRACTOR)

Company : Independent Contractor

Duration : May 2025 ~ Present Day

Job Duties : 

• Advising B2B and B2C businesses in the APAC and EMEA regions on design and branding best practices, helping them uncover their unique identity with the pairing of AI technology in design processes and workflow, to position them effectively in competitive markets.
• Provide direction on how to align creative vision with compelling storytelling, brand concepts together with marketing strategies, linking customer touch points with long-term business goals.
• Handling the entire art direction of campaigns from start to finish, planning and overseeing diverse executions across OOH, BTL, ATL, activations, social media strategy, video, print and digital marketing to maximize brand visibility.
• Understanding what success looks like to each individual business, and offering tailored recommendations that help with what their specific end goals. Be it increasing brand awareness, increased traffic to websites, more downloads, etc.)
• Act as a trusted partner in helping businesses and start-ups scale their online and offline presence with effective design marketing solutions and analytics, demonstrating the commercial impact of design and technology such as Gen AI.
• Preparing presentation decks for business clients and handling design related business enquiries.

02. SENIOR ART DIRECTOR (FULL TIME)

Company : Adseo AS / Norway

Duration : March 2022 ~ April 2025 (*Left due to company’s financial issues)

Job Duties : 

• Overseeing the overall creative art direction for brand campaigns, developing key visual strategies, and crafting impactful brand and visual identities for both new and existing clients.
• Leading multiple design projects, managing them from initial concept through to final delivery.
• Collaborating closely with the web development team, assisting with UI design, web graphics, typography, and iconography to enhance various web design projects.
• In partnership with the junior social media representative, to create compelling design strategies for client social media platforms, desktop banner ads, and Google Display ads.
• Spearheading the rebranding of the digital agency, revamping its brand and visual identity across all digital channels (Instagram, Facebook), as well as office branding and collateral materials.
• Engaging in creative brainstorming sessions, working closely with the Norwegian Copywriter and Creative Director on various campaigns and projects, producing content in both Norwegian and English.
• Handling video editing, motion graphics, photo manipulation, and digital illustration work to complement various creative campaigns.

03. SENIOR GRAPHIC DESIGNER (CONTRACT)

Company : Nettpakke AS / Norway

Duration : Oct 2021 ~ Feb 2022

Job Duties :

• Training of junior designer & interns.
• Working with the web designer on UI design & web graphics.
• Visual identities tailored to different brands & clients.
• Typography design.
• Video editing, motion animation, photo manipulation work & digital illustrations.
• Print design & collaterals.
• Final production of all print designs.

04. Senior MARKETING COORDINATOR (FULL TIME)

Company : INSR Insurance Group AS / Norway

Duration : Nov 2019 ~ Oct 2021

Job Duties : 

• In charge of all marketing material within the company across their various departments. From presentation material, layout design, print material & all digital entities.
• Working with the Head of Department on their annual & quarterly reports.
• Working with the Marketing Department on the company’s new subsidiary branch’s visual identity, UI design & photography. (NEMI Insurance / Forsikring).
• Responsible for all in-house photography, photo editing and maintaining the corporate image bank of the company.

05. SENIOR ADVERTISING artist (FULL TIME)

Company : The Ad Kitchen / Dubai

Duration : Nov 2017 ~ May 2019

Job Duties : 

• Spearheading several creative advertising campaigns for a wide range of B2B & B2C clients from all across the Middle East & Asia.
• Responsible for the creation of key visuals for all campaigns and adapting them accordingly to various print, social media & digital platforms.
• Presentation of new ideas and creative pitches to clients.
• Working with the Marketing Department to facilitate clear & concise client conversations & ensuring all campaigns are delivered in a timely manner.
• Creating engaging activation ideas & guerilla marketing strategies.
• Video editing, motion animation, photo manipulation & digital illustrations.
• ATL, BTL & OOH marketing strategies.
• English copywriting & working with the Arabic copywriter closely.

06. Senior EXHIBITIONS DESIGNER (FULL TIME)

Company : Kingsmen Middle East LLC / Dubai

– Promotion & transfer to their Middle Eastern Offices from Singapore HQ.

Duration : Nov 2015 ~ Nov 2017

Job Duties : 

• In charge of the design & development of various exhibition stand graphics & event planning across the Middle East for conventions & exhibitions.
• Responsible for liaising with clients, suppliers & exhibition managers to ensure that the stands and graphic works are produced in high quality, in a timely manner.
• Working with Marketing Department on costing of the graphic work for stands.
• Various collateral & print work.
• Worked off-site for a year with a big client (Dubai Parks & Resorts) to spearhead their sponsorship branding campaign for big clients. (Pepsi Co., McDonalds, Dunkin’ Donuts’ & etc.)
• Working closely with their Creative Director to produce various branding material across all kinds printed & digital platforms for the theme park itself.
• Responsible for social media posts & strategies.
• Creating various conceptual artworks using photo manipulation, digital painting & illustrations.
• Video editing & motion animation.

07. EXHIBITIONS DESIGNER (FULL TIME)

Company : Kingsmen Creatives Pte Ltd / Singapore HQ

Duration : March 2015 ~ Oct 2015

Job Duties : 

• Producing graphic material for various exhibitions & event spaces all across Singapore.
• Responsible for key visual conceptualizations and adapting them all across various print & digital platforms.
• In charge of liaising with their local and international clients on design projects and ensuring their goals are met every step of the way.
• Producing presentation layout designs, logo identity & brand manuals.
• Involved in photo manipulation, digital painting & illustrations.
• Working with the Creative Director and brainstorming on campaign ideas & execution.

08. textile & design manager (FULL TIME)

Company : GhimLi Global Pte Ltd / Singapore HQ

Duration : Jan 2010 ~ Jan 2015

Job Duties : 

• Managing the textile department of the company.
• In charge of the textile art design & development across all brands.
• Mentoring Junior Designers & Interns in the company.
• Quality check on all artwork and final selection of all textile prints before final production.
• Annual seasonal market research for all seasons for the latest trends.
• Trend analysis reports.
• Designing textile artwork that are on trend for each season.
• Integrating textile designs into CAD layouts.
• Responsible for the costing and liaising with all suppliers for both embellishments & fabrics.
• Responsible for all sample fabrics produced and checking them and keeping stock.
• Managing the final production of all the chosen fabrics into their final form, ( ready-to-wear ) with the fashion designers and factory.
• Responsible for the presentation of all textile print artworks for every season to clients.

09. LICENSEE GRAPHIC DESIGNER (CONTRACT)

Company : Lettle Fingers Pte Ltd / Singapore

Duration : July 2009 ~ Dec 2009

Job Duties :  

• Designing and producing various artworks for licensee products. (Disney & Marvel)
• Ensuring that all graphic work are in line with the guidelines of each of their respective licenses.
• Liaising with suppliers for the final production of all products to be sold in stores.
• Working on a variety of products ranging from T-shirts, backpacks, shoes and game consoles.
• Responsible for the showroom in the office.

10. MULTIMEDIA DESIGNER (FULL TIME)

Company : Starcut Media Pte Ltd / Singapore

Duration : Feb 2008 ~ June 2009

Job Duties :

• Designing mobile application interfaces & mobile icons.
• In charge of all marketing & graphic material.
• Testing of mobile applications on various mobile devices.
• Digital illustration of icons, buttons, mastheads & banners.
• Presentation layouts and photo editing work for print collaterals.
• Updating of the company’s website on latest news and application designs.

11. LUXURY HANDBAG DESIGNER (FULL TIME)

Company : Kwanpen Pte Ltd / Singapore

Duration : Jan 2007 ~ Jan 2008

Job Duties :

• Designing and sketching of handbags with pencil & paper.
• Digital illustration of paper sketch.
• Responsible for the production of prototype samples of the various handbag designs.
• Liaising with the factory workers on how the handbag should be made and explaining the designs to them.
• In charge of checking the price points & costing of each handbag designs. Selecting luxury animal skin material ( crocodile, ostrich, etc. ) & silver or good hardware, in accordance to its expected selling price.
• Colour theory for each handbag. Responsible for the matching of trendy colours and hardware material for each season.
• Responsible from start to finish of each handbag design. From the selection of materials & hardware, to the actual paper patterns and cutting of materials by hand.
• Responsible for checking in with the factory on the daily progress of each handbag, making sure the stitching and quality of their production are on point & completed on a timely manner.
• Photography of all new handbags to be sold across Singapore & Asia Pacific.
• Responsible for the store front window displays in Singapore & Malaysia.
• Designing their new jewellery & accessories line to compliment their handbags.

COME SAY HELLO!