ADDF.AE
Abu Dhabi Duty Free Online
Art Direction / Key Visual Strategy / Print
OOH / Guerilla Marketing / Activations
Designed to further enhance the passenger experience at Abu Dhabi International Airport. Abu Dhabi Duty Free has launched its website addf.ae, to enable travelers to browse and shop online from where ever they are.
KEY STRATEGY 01 + BRAND CAMPAIGN
Local & International Campaigns
Key concepts transforms the act of online shopping into a dreamlike experience, perfectly aligned with the surrealism theme. It blends the ordinary with the extraordinary, illustrating that shopping on addf.ae is not merely a transaction but a gateway to a world of endless international possibilities.
KEY STRATEGY 02
This concept places the website URL ADDF.AE at the centre of the visual communication, making it the primary focal point. Surrounding this, playful and inviting design elements reflect the comfort and ease of browsing and shopping from home before a flight.
Elizabeth Djong Design 