DUBAI SAFARI PARK
Nature Reserve
Art Direction / Key Visual Strategy / Print
OOH / Guerilla Marketing / Activations
Dubai Safari Park is a large wildlife facility that is home to thousands of animals from around the world, organized into themed villages like the Asian Village and Arabian Desert Safari. Visitors can see animals such as the majestic lion, zebra herds, lanky giraffes as well as African apes.
OPENING DAY KEY VISUALS OPTION 1
Three key visual concepts were developed for the opening day of Dubai Safari Park. This selected option features the park’s iconic animals peeking through a door, symbolically inviting guests inside. This creative approach sparks curiosity, creates a sense of wonder, welcoming visitors to explore the unique experiences awaiting them within the park.
OTHER OPTIONS 2 + 3
The two alternative concepts also played on themes of curiosity and discovery. One highlighted the animals’ own curiosity toward visitors on opening day, reversing perspectives to create a playful interaction between humans and wildlife. The other contrasted the thrill of seeing these majestic creatures in real life against the simplicity of origami creations, emphasizing the authenticity that only a visit to Dubai Safari Park can deliver.
BRAND CAMPAIGN
To maximize reach and impact, the key visuals were strategically adapted across multiple touchpoints, including OOH, social media, print, merchandise, and on-ground activations, ensuring the campaign connected with audiences from all walks of life.
Elizabeth Djong Design 