“SMILE” SEASONAL CAMPAIGN

Digital Banner Ads, Social Media & OOH Focus

Key concepts incorporate tire tread marks creatively shaped into a cheerful smile, symbolizing reliability and positivity. This concept is then adapted to Norway’s different seasons, featuring warm, sunny elements for summer and icy, snow-covered details for winter. The visuals are designed to be engaging, ensuring they capture attention while maintaining brand consistency. These adaptations are strategically applied across social media platforms, Google display ads and vehicle branding.

“THE WHEEL OF LIFE” CAMPAIGN

Print Ads Focus

Under the overarching tagline “THE WHEEL OF LIFE,” this visual campaign unfolds with a main key visual alongside two supporting visuals that highlight the importance of high-quality tires.

“POINT A TO POINT S” CAMPAIGN

Social Media Focus

A simple yet impactful message reinforces awareness of the Point S brand by utilizing a creative social media panoramic post with the tagline: “We take you from Point A to Point S.” A dynamic route visual follows a traveling car, seamlessly leading the viewer’s eye toward the Point S logo, symbolizing reliability, smooth journeys, and expert tire services.

“S” TAGLINE CAMPAIGN KEY VISUAL CONCEPTS

A series of thoughtfully crafted key visuals leverage the distinctive “S” in the Point S brand, transforming it into creative and witty taglines paired with engaging visual concepts. The tire remains the central focus, seamlessly integrated into each design, sometimes subtly, other times as the obvious highlight.