MUBADALA YOUTH FORUM
Educational Event
Art Direction / Visual Identity / OOH
Social Media / Marketing Collaterals
The theme of “From College to Career” drives the Mubadala Youth Forum, which aims to raise awareness of the opportunities available to young Emiratis in the UAE. Through interactive workshops and inspiring talks, the forum will explore pathways to success. Khaldoon Al Mubarak, CEO and Managing Director of Mubadala Group, will kick off the event with a speech on the wide-ranging opportunities for Emirati youth.
VISUAL IDENTITY + BRAND STRATEGY
The inspiration for this event draws from the spirit of youth. The icon design, featuring a young falcon taking its first flight into the unknown, symbolises young students as they embark on their first unique career paths after graduation. The falcon is also a national symbol of the UAE, and a perfect icon for this event focused on the Emirati youth.
LOGO DESIGN
Drawing inspiration from origami, puzzles, and geometry, the logo identity is crafted by assembling geometric shapes to form a young falcon. This design represents young individuals still navigating their futures, with some pieces yet to fall into place while others are already complete.
Elizabeth Djong Design 