
NATIONAL GALLERY SINGAPORE
Reframing Modernism Exhibition
Visual Identity & Concepts / Way-finding
Exhibition Graphics / Merch / Collaterals
Starting from individual artists’ bodies of work, Reframing Modernism leads visitors through an artistic-centric experience where they are free to explore and examine connections between different bodies of work based on common approaches, ways of working and conceptual orientations to modernism.


Visual identity inspired by modern geometrical shaped and muted tones.




KEY VISUAL + COLLATERALS
Key visual for branding and exhibition invite, activity sheer, brochure, leaflet and EDM.

EXHIBITION BRANDING
A cohesive exhibition branding strategy that leverages the established visual identity to create a seamless and engaging visual journey for attendees from entry to exhibition itself.












EXHIBITION MERCHANDISE
Exhibition branded canvas tote bags and T-shirts with key visual branding.




