NYTELSE.NO
Intimate Products & Toys
Creative Direction / Key Visuals / Campaign Concept
OOH Branding / Activation / Social Media
Merchandise / Print Ads / Animation
Nytelse.no was founded in 2003 and has grown to become one of Norway’s largest online stores for adult entertainment toys and erotic products. After almost 20 years in the industry, they have become experts in their specialized field and are a very well-known company within Norway.
BRAND CAMPAIGN CONCEPT
The main objective for this campaign was to increase brand awareness for Nytelse.no. This campaign concept leverages on the five human senses to craft an impactful brand story with key visuals that illustrate how each sense is awakened through the use of Nytelse.no’s products. Incorporating the brand’s signature purple color and the imagery of a blooming flower, the visuals symbolize sensual awakening, intimacy, and connection, creating a cohesive and memorable brand experience, in a humanly sensual way, without being outrightly raunchy.
KEY VISUAL CORE CAMPAIGN MESSAGE + TAGLINE
The main tagline in Norwegian, “VEKKE SANSENE DINE,” translates to “AWAKEN YOUR SENSES” in English, encapsulating the essence of the campaign. The secondary tagline, “We make your heart beat faster,” reinforces the impact of stimulating the senses, also subtly incorporating the small heart element from the client’s existing logo to strengthen brand recognition and create a cohesive visual identity.
INTERACTIVE OOH ACTIVATION
By leveraging touchscreen OOH technology, passers-bys are encouraged to actively engage with the display. A simple tap triggers a short interactive sequence inspired by one of the five senses, for example, a vibrant kaleidoscopic floral animation for sight, or a romantic soundtrack to represent sound. Each sensory vignette concludes with a clear call-to-action, inviting the viewer to discover more about their product range.
EXPERIENTIAL MALL ACTIVATION
For the more intimate senses, touch, smell, and taste, an in-store or mall activation invites visitors to take part in a blindfolded sensory challenge, identifying objects or flavors using only one sense. The first five participants who guess correctly will each receive a 500 kr Nytelse.no voucher, creating a playful and memorable way to connect with the brand through sensory discovery.
SOCIAL MEDIA REELS & CAROUSEL
Instagram carousel posts and short reels are used to further spread brand & product awareness as well as to create online engagement.
Elizabeth Djong Design 