RENAULT ZOE
Electric Automobile
Art Direction / Brand Strategy / Key Visual Campaign
Print & Digital / Social Media / OOH / Activation / Video
Designed for city driving, it features an expressive design with LED lighting, a comfortable interior with recycled materials, and user-friendly tech like a 10-inch digital display and a 9.3-inch infotainment touchscreen. It offers a smooth, responsive drive with features like one-pedal driving via the “B Mode” and a long driving range, making it a popular choice as an affordable small electric car.
BRAND CAMPAIGN STRATEGY
The aim of this campaign is to highlight the product’s unique selling point — a compact electric car that delivers the features and comfort typically associated with larger vehicles. The client requested a comprehensive brand campaign designed to build awareness and generate excitement around the limited availability of these small electric cars within the European market.
KEY VISUAL CAMPAIGN
The Renault Zoe campaign showcases the car in its three available colors, paired with the imagery of a powerful animal’s shadow to symbolize the performance hidden within its compact size. The main tagline, “SMALL CAR, BIG [feature],” reinforces this contrast by spotlighting key attributes such as range and value. To further emphasize the Zoe’s compact form, a miniature couple is positioned beside the car amidst subtle foliage, highlighting its size in relation to the bold shadow cast on the wall. Each key visual concludes with a clear call-to-action, inviting audiences to book a test drive and experience the big power of this small electric car firsthand.
BRANDING CAMPAIGN
The key visuals were adapted accordingly across digital, print, and OOH platforms to create a cohesive, multi-channel campaign. Deliverables included large-screen TV spots, OOH billboards and mupis, magazine print ads, digital banners, EDM, social media, and outdoor activation, ensuring consistent brand presence and maximum reach.
Elizabeth Djong Design 