RIVERLAND DUBAI
Dubai Parks & Resorts
Art Direction / Key Strategy / Merch
Outdoor Branding / Way-finding Totems
Marketing Collaterals / Social Media
Riverland Dubai is one of the standout attractions within Dubai Parks and Resorts, a sprawling entertainment complex in the United Arab Emirates. Covering an impressive 25 million square feet, it boasts over 100 themed rides and attractions, offering something for every type of visitor.
KEY VISUAL CAMPAIGN STRATEGY
Riverland Dubai, in partnership with Dubai Parks & Resorts, hosts a unique themed event every week, completely free of charge, within the park’s picturesque French Riviera district. These vibrant, family-friendly experiences are open to all visitors. The objective was to create captivating visual content for way finding, print, and digital media to promote these weekly celebrations. Each event features its own bespoke key visual identity and marquee, ensuring each event has a unique feel.
KEY VISUAL STUDY 01
It all started with just an open book.
Waiting to be filled with many dreams & fantasies …
Then 2 little ones came along & sprinkled
some creative glitter on this empty book.
Alas, a key visual concept is born.
FAIRY TALES ON THE RIVER
The event is a whimsical celebration, with actors dressed as fairies, princesses, princes, and magical creatures, alongside horses and carriages.
FESTIVE ON THE RIVER
Christmas has arrived at Riverland Dubai! Building on the open book concept, this festive edition is filled with holiday-themed elements and a specially designed Christmas marquee.
CIRCUS ON THE RIVER
A lively circus-themed carnival event, featuring clowns, jugglers, fresh popcorn tents and stilt walkers, will be held by the river.
Elizabeth Djong Design 