TIGHTS.NO
Sports & Wellbeing
Key Strategy / Print / Social Media
Outdoor Branding / Photo Manipulation
Tights.no is one of Norway’s largest online stores. Among other things, you will find Norway’s best selection of training tights and other gym clothing, smart food, health supplements, for gym-goers and trainers alike.
KEY STRATEGY + BRANDING
To amplify the impact of Tights.no’s “GIGANTISK OUTLET” online sale, I used a bold, attention-grabbing typeface to emphasize the scale of the promotion. To further enhance the concept, I incorporated a dynamic visual composition where various featured sale items wrapped around the typography, reinforcing the idea of abundance and variety.
Various elements seamlessly merge to form a cohesive and impactful key visual for this conceptual campaign. The interplay of bold typography, strategic composition, and carefully curated imagery ensures a unified design that effectively conveys the campaign’s message. Every detail, from colour choices to spatial arrangement, is meticulously crafted to evoke a strong visual impression, reinforcing brand identity and engagement.
DIGITAL & SOCIAL CAMPAIGN
The key visual is strategically adapted across various digital platforms to maximize awareness of the sale event. It is featured in engaging Instagram posts, story highlights, and eye-catching digital banner ads, ensuring a consistent and recognizable campaign presence.
PRINT ADS CAMPAIGN
The key visual is also extended beyond digital platforms to physical marketing materials, including flyers and magazine print ads, to further promote the online sales event.
OOH BRANDING CAMPAIGN
This creative key visual is also strategically adapted for outdoor advertising, as well as select gyms, where the target audience is likely to engage. By extending the campaign beyond digital and print media, the brand ensures a strong, multi-channel presence that captivates potential customers and encourages participation in the sale.
Elizabeth Djong Design 