TOM FORD BRUTAL
Eau de parfum & Jewelry
Art Direction / Gen AI / Key Visual
Product Design / Packaging Design
Video / OOH / Social Media
A bold new perfume line in development for Tom Ford, inspired by the architectural philosophy of Brutalism. Designed to leave a lasting impression, the scent embodies structure, strength, and sophistication. The eau de parfum is complemented by a curated line of jewelry pieces, unified by a striking silver spherical form, also featured prominently as the design of the perfume bottle’s nozzle cover and carried throughout this collection.
PRODUCT DESIGNS & BRAND STORY / CONCEPTS
Tom Ford Brutal is a bold scent that leaves a lasting impression, along with its line of jewelry pieces. Inspired by Brutalist architecture, the campaign embraces a minimal grayscale / sepia palette and strong geometric forms to express power and confidence. Subtle textures and details hint at a quiet vulnerability beneath the bold exterior, capturing a perfect balance of strength and sensitivity.
Elizabeth Djong Design 