VOKE HAIR
Haircare & Beauty
Campaign Key Visuals / Art Direction / OOH / Video
Print / Product Design & Packaging / Social Media
Developed for soft, shiny and natural looking hair. Handpicked natural key ingredients from algae extract, pomegranate extract and argan oil to help strengthen the hair from the inside and give the hair an antioxidant boost and shine. All their products are suitable for normal to dry hair and are made to be hair extensions friendly.
PRODUCT DESIGN + PACKAGING
Gold and blue hues were chosen to create a sleek, modern colour palette for the packaging and product design and labels. A color blocking technique was applied to the design of the hair mask tube, and these colors were later incorporated into the overall key strategy to maintain a cohesive brand identity.
CAMPAIGN KEY STRATEGY + BRANDING
I created three key visuals to represent the core benefits of the hair mask: intense moisture, high-shine technology, and a lightweight formula that doesn’t leave a greasy or heavy feeling. Each artwork is designed to capture and visually communicate these essential properties and are then adapted to both digital, outdoor and printed forms of advertisement.
Elizabeth Djong Design 