ZEINA / B
Curated Jewelry Line
Creative Direction / Gen AI / Brand Identity
Social & Digital / Print Ad / Video / UI / OOH
Zeina/B stands for Zeina from “Beirut”, as the name suggests, it reveals the roots of the designer herself who hails from Lebanon. A small independent jewelry enterprise, whom prides itself with its exquisitely timeless elegant designs, with a minimal bold branding identity, to appeal to the classy yet edgy women out there.
CREATIVE DIRECTION / BRAND IDENTITY
The ideation and concept behind Zeina / B was to showcase the brand’s elegance and boldness of the modern women. Using a bold edgy expression in their new brand identity, yet complimented with the fragile elegance and its pastel color palette in accordance to different moods, to represent the sweet resilience of the everyday woman, celebrating feminine strength.
ZEINA/B SERIES
Inspired by everyday nature, human emotions, and the rhythms of life, this jewelry line draws from organic shapes and meaningful forms, each piece designed to evoke a sense of human awakening and connection.
Elizabeth Djong Design 